Voot now focusing to develop its base in Kannada

First season of digital version of Bigg Boss OTT Kannada to streamed beginning August 6

First season of digital version of Bigg Boss OTT Kannada to streamed beginning August 6

Voot, the video-on-demand streaming platform of Viacom18, is now focusing to develop its base in Kannada language after discovering success in Hindi up to now years.

To amass a big phase of Kannada viewers, Voot has lined up a collection of programmes which will probably be unveiled quickly, a high govt mentioned.

On Monday, it introduced that the primary season of the digital version of Bigg Boss OTT Kannada could be streamed beginning August 6, 2022, and Kichcha Sudeep will probably be its host. This follows the success of Voot’s actuality present Bigg Boss OTT Hindi final yr.

“Kannada is their subsequent strongest market the place tv is anxious. Since January 2022, we now have been very aggressive within the Kannada market. We’ve got attained management place inside the first six months within the Kannada marketplace for OTT,” mentioned Ferzad Palia, head of SVOD and Worldwide Enterprise, Viacom18.

“We’ve got had exceptional efficiency provided that our rivals have been available in the market for a very long time. Seeing this success on this market, we determined to double down on our Kannada content material,” he added.

He mentioned Voot would premiere a brand new movie in Kannada each Friday on OTT.

On Bigg Boss OTT Kannada, he mentioned, “The season will probably be obtainable for viewers to look at reside 24 hours similar to the Hindi season. We’ve got a variety of interactivities deliberate.”

The present will run for six weeks. The names of the individuals could be introduced quickly.

Mr. Palia mentioned that non-fiction content material and films would proceed to be Voot’s focus for the Kannada market. The platform can be within the course of of creating unique collection unique to OTT which it could announce quickly.

Talking on Voot’s plans for southern markets Mr. Palia mentioned, “We aren’t in a rush. Similar to we now have our learnings in Hindi, we wish to get our studying in Kannada. We’ve got a variety of work occurring for the opposite languages and markets as nicely.”

“We wish to be a transparent and dominant participant within the Kannada market within the digital area. We wish to herald new experiences as that’s what viewers need,” he added.

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